Geoff Lyman

Digital strategy that connects people, technology, and growth

Geoff combines strategic vision with technical execution across digital marketing, marketing automation, analytics, accessibility, SEO, and user experience.

Selected work

• Turning a UX Audit Into a Working Prototype Most audits end as a slide deck the client cannot really act on. This one shipped as a working prototype they could click through the same day. I reviewed a shared-calendar app for nonprofit coalitions, then rebuilt the experience in a couple of hours so the value was obvious instead of theoretical.
• Building a Visibility Foundation for B2B Time Clock Brand Led a 3-sprint SEO engagement to improve crawl health and organic visibility. Built a durable SEO operating plan and content roadmap to support inbound lead growth.
• LOFA - Community Cooking Platform Built an app to connect neighbors to cook leftovers together to reduce food waste while strengthening social bonds.
• Back Pain Management App Personal web app for tracking daily back pain exercises with video guides and streak-based gamification.
• AI Chat Lead Gen Implemented AI chatbot solution that drove 300% increase in qualified leads and doubled conversion rates.
• AI-Powered Pantry Scanner App Revolutionary ingredient recognition system using computer vision and AI to instantly suggest recipes from pantry photos.
• Recipe Finder Interactive Experience Designed and developed an AI-powered recipe discovery platform with dynamic filtering and personalized recommendations.
• Bringing Civil Discourse Online Built The Line K12 - an interactive publication for K-12 leaders, with an in-line annotation tool that turned reading into meaningful, civil discourse.
• Global Site Accessibility Initiative Led enterprise-level accessibility initiative across 15+ global sites to achieve WCAG 2.2 AA compliance.

Writing

Let's connect

Interested in digital transformation, MarTech, accessibility, or a clearer path from strategy to results?