B2B SaaS - EdTech
AI Chat Lead Gen
Implemented AI chatbot solution that drove 300% increase in qualified leads and doubled conversion rates.
Read the case studyGeoff Lyman · Strategy & execution
B2B SaaS marketing consultant
Connect your digital strategy, customer experience and marketing technology to the work of growing your business.
I help B2B SaaS teams improve organic visibility, qualify leads and make their marketing systems work together. My work combines strategic planning with hands-on implementation, backed by experience across SaaS and Fortune 500 brands.
Where I can help
Organic visibility
Technical SEO, structured data and content planning that help buyers find your product—and give your team a clear roadmap for what to improve next.
Lead generation & conversion
Prospect qualification, conversational journeys and conversion optimization that connect the website experience to marketing automation and your CRM.
MarTech & measurement
Analytics implementation, event tracking and marketing technology integration that make performance easier to understand and act on.
Relevant work
Examples of the problems I’ve helped solve—not promises of the same results for every business.
Touchpoint (Time and attendance and time clock solutions)
Building a Visibility Foundation for B2B Time Clock Brand
Led a 3-sprint SEO engagement to improve crawl health and organic visibility. Built a durable SEO operating plan and content roadmap to support inbound lead growth.
Read the case studyStart with the problem
If your team has a product to market but needs stronger digital execution, clearer measurement or a better-connected stack, let’s talk about the gaps. The right scope depends on your priorities, existing team and systems.
What would help me understand your needs?
Tell me about your product, who buys it, where your funnel is getting stuck and what you’ve already tried. We can discuss whether my experience fits the challenge before deciding on a scope.
Email Geoff