Case Studies / Building a Visibility Foundation for B2B Time Clock Brand

Touchpoint (Time and attendance and time clock solutions)

Building a Visibility Foundation for B2B Time Clock Brand

Led a 3-sprint SEO engagement to improve crawl health and organic visibility. Built a durable SEO operating plan and content roadmap to support inbound lead growth.

Building a Visibility Foundation for B2B Time Clock Brand for Touchpoint (Time and attendance and time clock solutions)
A project with Geoff is like a natural extension of your in-house team, but with top-level technical, strategic, and communication skills.

Project Details

Timeline
3 sprints (Nov 10 to Dec 22, 2025)
My Role
SEO Advisor (strategy & execution)
Key Focus
Organic visibility and inbound lead potential through technical SEO remediation, structured data, measurement clarity, and scalable content planning

The Challenge

Touchpoint needed stronger organic visibility to support inbound lead volume. K-12 seasonality made traffic a noisy signal on its own, so the work needed leading indicators that would show progress even during demand softening. At the same time, a backlog of technical issues created crawl risk and slowed momentum.

The Solution

A three-sprint program that fixed technical SEO blockers, improved machine readability, and set Touchpoint up with a clear operating plan and content roadmap.

Technologies Used

  • HubSpot CMS
  • Google Analytics 4
  • Google Search Console
  • Ahrefs Site Audit
  • JSON-LD (Schema.org)

Project Visuals

Ahrefs Site Audit snapshot before remediation
Baseline crawl health and issue inventory used to prioritize fixes
Ahrefs Site Audit snapshot after remediation
Post-remediation crawl health showing reduced errors and higher health score
Google Search Console report highlighting position gain
Search report showing better overall ranking position and steady impression share growth

The Results

Delivered measurable technical improvements independent of seasonality, plus visibility gains in Search Console and GA4. Also corrected key event tracking so future reporting can better connect organic work to lead actions. Key components included: Technical SEO remediation to reduce crawl errors and recurring issue patterns, structured data implementation and validation (Organization, Product, FAQ, Breadcrumb), sitemap, URL, and internal link hygiene improvements, performance quick wins through image compression, executive KPI framework and operating cadence for ongoing SEO management, content pillar structure and a prioritized roadmap for what to publish next, and third-party brand mentions and trust signal strategy to improve buyer confidence.

  • 76→94 Ahrefs Health Score
  • 150+ Errors Reduced
  • +27.7% Impressions YoY

Areas of expertise

  • Technical SEO
  • Structured Data
  • Analytics
  • Content Strategy
  • HubSpot
  • K-12 EdTech