Case Studies / Building a Visibility Foundation for B2B Time Clock Brand

Touchpoint (Time and attendance and time clock solutions)

Building a Visibility Foundation for B2B Time Clock Brand

Led a 3-sprint SEO engagement to improve crawl health and organic visibility. Built a durable SEO operating plan and content roadmap to support inbound lead growth.

The Challenge

Touchpoint needed stronger organic visibility to support inbound lead volume. K-12 seasonality made traffic a noisy signal on its own, so the work needed leading indicators that would show progress even during demand softening. At the same time, a backlog of technical issues created crawl risk and slowed momentum.

The Solution

A three-sprint program that fixed technical SEO blockers, improved machine readability, and set Touchpoint up with a clear operating plan and content roadmap.

The Results

Delivered measurable technical improvements independent of seasonality, plus visibility gains in Search Console and GA4. Also corrected key event tracking so future reporting can better connect organic work to lead actions. Key components included: Technical SEO remediation to reduce crawl errors and recurring issue patterns, structured data implementation and validation (Organization, Product, FAQ, Breadcrumb), sitemap, URL, and internal link hygiene improvements, performance quick wins through image compression, executive KPI framework and operating cadence for ongoing SEO management, content pillar structure and a prioritized roadmap for what to publish next, and third-party brand mentions and trust signal strategy to improve buyer confidence.

  • 76→94 Ahrefs Health Score
  • 150+ Errors Reduced
  • +27.7% Impressions YoY

Areas of expertise

  • Technical SEO
  • Structured Data
  • Analytics
  • Content Strategy
  • HubSpot
  • K-12 EdTech