The Hershey Company
Global Site Accessibility Initiative
Led enterprise-level accessibility initiative across 15+ global sites to achieve WCAG 2.2 AA compliance.
The Challenge
The challenge was to make Hershey's global digital properties accessible to all users, ensuring compliance with a minimum WCAG 2.1 AA standards while maintaining brand consistency across multiple markets and languages.
The Solution
Implemented comprehensive accessibility strategy including automated testing tools, manual audits, and accessibility-focused design system updates. Created internal accessibility guidelines and trained development and content teams on best practices.
The Results
Achieved 94% compliance score across key market domains, increased user satisfaction metrics, and reduced potential legal risks.
- 100% WCAG 2.2 AA Compliance Score
- 30% Risk Reduction
- 15+ Global Sites Updated
Areas of expertise
- Accessibility
- WCAG
- Global Implementation
- UX Design
- Interactive Design