The Hershey Company
Recipe Finder Interactive Experience
Designed and developed an AI-powered recipe discovery platform with dynamic filtering and personalized recommendations.
The Challenge
Hershey needed to create an engaging digital experience that would help users discover recipes using their products while providing personalized recommendations based on skill level, preferences, and dietary needs.
The Solution
Built an interactive recipe finder with dynamic filtering system, skill-based recommendations, and visual ingredient selection. Implemented progressive disclosure UX pattern with engaging animations and accessibility features throughout the user journey.
The Results
Increased recipe engagement by 45%, improved user session duration by 67%, and generated 28% more recipe saves compared to previous static recipe pages. The experience became a key driver for product discovery.
- 45% Recipe Engagement Increase
- 67% Session Duration Improvement
- 28% More Recipe Saves
Areas of expertise
- Interactive Design
- UX/UI
- Recipe Discovery
- Personalization